It began as a soul searching moment as to why there is not a single product of Indian origin is in the mainstream consumption of the world market. Little deeper search for potential products brought out laddus as one potential product. Once limiting factors and those aspects which are overwhelmingly in favour was compared, it was easier to conclude that laddus stands a chance to be adopted globally. Thus was born "wowladdus" an equity funded enterprise focused on global foot print from word go.
Since I hold a Mechanical Engineering degree and have wide product development exposure and that Ten global patents in my name cries loud about that streak of innovation competency, I decided to look at getting laddus of Indian origin modified to global product standards in food. In casual articulation we started saying in team meetings that "let us change everything about laddus except its shape".